JustReva vs TrueLark

TrueLark (formerly FrontdeskAI) provides AI-powered communication for dental, beauty, and fitness businesses. It handles appointment booking, lead follow-up, and patient messaging across SMS, web chat, and phone.

What happens when a patient calls?Without REVAPatient callsduring busy hoursHold / voicemail35% unansweredPatient hangs upcalls competitor instead-$700lost per patientWith REVAPatient callsany time, any dayREVA answers <1s100% answer rateAppointment bookeddirectly in your calendar+$700patient retainedThe difference between losing and keeping a patient is how the call is answered

Feature Comparison

FeatureJustRevaTrueLark
Built for healthcareYes - dental, medical, physio, chiro, and moreVaries
HIPAA compliantYesVaries
24/7 availabilityYes - every day, including holidaysVaries by plan
Multi-provider schedulingYes - handles complex provider calendarsLimited
Free pilotYes - 50 calls freeNo
PricingTransparent, starting at $0 for pilotCustom pricing - typically $250-$500/mo based on location count and features
Call transcriptsIncludedVaries
Analytics dashboardIncluded in Professional planLimited or extra cost

TrueLark - Strengths

  • +Strong multi-channel coverage including SMS, webchat, and phone
  • +Good lead follow-up and nurturing workflows
  • +Established platform with a track record in dental and beauty
  • +Supports multiple locations from a single dashboard

TrueLark - Limitations

  • -Primarily optimized for dental and beauty - limited medical workflow depth
  • -Phone call handling is not as strong as their text-based channels
  • -Pricing is opaque and requires a sales conversation
  • -Can feel generic for specialized healthcare practices

Best for: Dental and beauty businesses that want multi-channel AI communication with strong text and chat capabilities.

Who is TrueLark best for?

Dental and beauty businesses that want multi-channel AI communication with strong text and chat capabilities.

Pricing breakdown

TrueLark: TrueLark uses custom pricing that typically falls between $250 and $500 per month, depending on the number of locations and which communication channels you need. Pricing requires a sales conversation and is not published on their website. Multi-location practices may negotiate volume discounts, but the lack of transparency makes it difficult to budget upfront. Additional modules for lead nurturing and campaigns may carry separate fees.

JustReva: JustReva offers transparent pricing starting at $399 per month for the Professional plan, with a free 50-call pilot so you can test with real patients before committing any budget. There are no per-call overage fees, no after-hours surcharges, and no hidden costs. Call transcripts, analytics, and multi-provider scheduling are included in every plan.

Frequently asked questions

Is TrueLark HIPAA compliant?

TrueLark offers HIPAA compliance for its healthcare clients, particularly in the dental space. However, since the platform also serves beauty and fitness businesses, practices should confirm that HIPAA protocols apply to their specific plan and request a BAA. JustReva is built exclusively for healthcare, so HIPAA compliance and a BAA are included on every plan by default.

How does TrueLark pricing compare to JustReva?

TrueLark pricing typically ranges from $250 to $500 per month but requires a sales conversation to get a quote. JustReva publishes transparent pricing starting at $399 per month with a free 50-call pilot - no sales call needed to get started. Both platforms offer multi-location support, but JustReva includes call transcripts and analytics at no extra cost.

Can I switch from TrueLark to JustReva?

Yes. If you are using TrueLark primarily for phone call handling, switching to JustReva is straightforward. JustReva connects to your phone system via call forwarding and can be live within a day. You can continue using TrueLark for SMS and chat if those channels are valuable to your practice while letting JustReva handle all inbound phone calls.

Why clinics choose JustReva over TrueLark

1.

Phone-first design - REVA excels at the channel patients actually use most

2.

Deep healthcare specialization across dental, medical, physio, and more

3.

Transparent pricing with a free pilot - no sales call required to get started

4.

Purpose-built scheduling logic that handles complex provider calendars

Ready to see the difference?

Start with a free 50-call pilot. No credit card required, no commitment. See how REVA handles your patient calls.